As election day comes closer and closer, we're one step closer to all those political ads finally coming off the air.

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As candidates campaign, they want to use their voice, face, and personality to sway voters to their side, but there's a dark new trend growing that could throw that all into chaos.

Deepfake Politics

Artificial Intelligence is the trend right now. From advertisers to copywriters, it seems that everyone is taking advantage of this hip new technology Unfortunately, it's begun to break into the political sphere, and Arizona leaders are fearful.

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Artificial Intelligence, or "Deepfake" advertisements have begun popping up around campaign trails, using a politicians rendered face and voice to convince voters against them. This technology is getting easier and easier to use, and more people are generating and sharing fake ads that are incredibly harmful to any political campaign.

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We Asked AI to Roast Arizona. It Didn't Hold Back

Arizona Needs to Do Something

On Thursday, October 17th, The McCain Institute invited several high-profile politicians across the state to discuss the impending threat of a massive wave of misinformation. They came to the conclusion that this tech will not help skew votes, but instead mislead voters to vote for something that a certain politician might not stand for.

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At the presentation, Secretary of State Adrian Fontes generated an AI video of himself to show how misleading an easy to create these videos are. The discussion immediately became 1000x more aware of the harm this could cause, seeing it play out right in front of them.

A dictionary entry for "Deepfake"
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While no policy or law has been drafted to contain the spread of AI misinformation, local and state politicians are working around the clock to ensure a free and fair election takes place.

[McCain Institute][AZ Family]

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